Canada is getting ready to host the World Cup.
Millions of visitors. Packed cities. Every hotel, rideshare, food delivery, and local service under pressure it has never seen before.
And somewhere in all of that, someone is going to open an app and pay three times the normal rate to get something done because it is the only option they can find.
That is the cost of convenience — and most people pay it without thinking twice.
Platforms have spent years training us to expect instant access while quietly adjusting what that access costs. Surge pricing. Service fees. Tipping prompts at checkout for orders you never touched. It adds up fast, and it hits hardest exactly when you need help most.
Big events like the World Cup expose the cracks in systems that were never designed to handle real demand. Workers get squeezed chasing volume. Customers get squeezed chasing availability. The platform sits in the middle, collecting both ways.
We are building Figsor with a different idea in mind.
Convenience should not mean vulnerability. When a city fills up with visitors and demand spikes overnight, the platform should be a stabilizing force — not one more thing extracting from the moment.
For customers, that means fair pricing and reliable access even when things get busy.
For workers and local businesses, it means a real opportunity to meet that demand and actually keep what they earn.
The World Cup is coming. The demand is real. The question is who benefits from it — and who just pays for it.
We know which side we want to be on.